The emotional UI: How animations & 3D are revolutionizing the user experience
The challenge
Surfaces and screens are often very plain; they require a high level of cognitive attention and are not very visually appealing. However, function is no longer the only decisive factor: natural, simple and logical operation is just as important as an emotional and entertaining user experience.
We are enthusiastic about the simplicity of current mobile apps and believe that, for example, heating controls or vehicle interfaces can also benefit greatly from them. The EUI revolution will take all areas to a new level.
4 propositions for more emotional interfaces:
#1 ease of use
Easy and effortless
Soft, flowing movements come closest to the human feeling of harmony. UX animations can sustainably enhance the user experience and significantly increase the acceptance of digital products.
#2 neomorphism
Sensing and recognising interaction
Reduced and minimalist, yet clearly recognisable forms with a certain plasticity. Logical behaviour with subtle but clear tactile feedback.
#3 playful interaction
Supporting visualisations
Subtle animations and effects bring the experience to life. Interfaces are never still, they are constantly communicating with us. The more diverse and direct the interface states are, the more natural we feel the interaction.
#4 3D content
Real representations
Powerful displays and systems now allow real-time 3D representations in high quality. This allows data from sensors to be transferred into an animated driving cycle, for example, which further enhances the user experience and product acceptance.