Holztisch mit Laptop und Stuhl
Overview

Transformative solutions for tomorrow's travel experiences. Digital Travel at pixelart.

Overview
Transformative solutions for tomorrow's travel experiences. Digital Travel at pixelart.

Based at the Salzburg HQ, this new specialized unit drives innovation in tourism and destination platforms. The focus is on holistic experience platforms, rental and e-commerce solutions as well as highly developed travel tech services, dynamic pricing, intelligence data hub solutions for occupancy, bookings and live information. The portfolio is complemented by digital branding, AI service assistants and green & sustainable performance - for a future-proof digital travel industry.

 

Schreibtisch

Background & motivation

The digital transformation in the travel sector - from inspiration and experiences to renting and booking in one step - opens up enormous potential. Providers in the industry must adapt to the changing needs of customers in order to remain competitive.

The classic package holiday is increasingly giving way to dynamic, personalized experiences. These experiences are AI- and data-driven, hyper-personalized, brand-specific and seamlessly digital along the entire customer journey. Driven by our passion for digital innovation, we have created a specialized unit under the leadership of Thomas Peintner (Partner / Team Leader).

Through close integration with our established pixelart services - digital branding, AI, e-commerce, content and performance - we develop future-proof, customized solutions with real added value.

Meaningful digital impact - now also increasingly in the area of digital travel. With our new unit, we are bringing a breath of fresh air to the industry. For years, we have been developing successful platforms for leading active tour operators such as Eurofun Touristik and premium sports retailers, including key names such as Bründl Sports and Strolz. I am looking forward to driving digital travel forward at pixelart.

Thomas Peintner
Partner / Team Leader

Digital Branding - Travel.Brand

The decisive differentiation - Travel.Brand

Digitalization is fundamentally transforming the leisure and travel industry - those who position themselves clearly will gain a decisive competitive advantage. Our experience shows that successful travel platforms need more than just functional booking processes - they need to stand out with a strong, distinctive brand.

Hotels behind the travel platforms also benefit from modern technology to optimize their services and increase guest satisfaction.

Digital Brand Power

Counteracting uniform digital landscapes

In an increasingly uniform digital landscape, we focus on individual branding, sophisticated user experiences and seamlessly integrated purchase and booking channels. As a full-service digital agency, we develop strategies that are not only technically convincing, but also sustainably retain customers and strengthen brands. After all, digital brand strength is a key success factor for long-term differentiation and recognition.

 

AI & Travel.Tech

What role does artificial intelligence play in the travel industry?

Artificial intelligence (AI) is playing an increasingly important role in the travel industry. AI-supported chatbots answer guest questions in real time and improve customer service. In addition, AI systems can analyze large amounts of data to predict trends and make informed decisions.

By using AI, travel companies can personalize their services and increase customer satisfaction. The integration of AI into the travel industry makes it possible to create tailor-made travel offers and optimize the entire booking process.

DXP, CDP, DAM & Co

More diversity in the Travel.Tech area

In the Travel.Tech area, we rely on a wide range of proven system solutions from the DXP environment in order to respond specifically to the needs of our customers. An important goal is to increase efficiency and security with modern technologies.

Depending on requirements, Pimcore, Magnolia, TYPO3 or Adobe AEM are used as powerful platforms for content management and digital experiences. We also offer must-have solutions such as Customer Data Platforms (CDP) and Digital Asset Management (DAM).

For composable architectures, we rely on tried-and-tested headless CMS solutions such as Storyblok or Contentful, which can be flexibly combined with API-based e-commerce and booking systems. This modularity enables highly customizable, high-performance and future-proof digital travel and experience platforms.

CX-touchpoints & digital experiences

Our services as a summary

We develop digital CX touchpoints and connect them seamlessly with your existing data, process and system landscape - we work together with you to add any missing components.

This creates a seamless digital experience - for your customers at the key touchpoints and for you through optimized, efficient processes. Through the targeted improvement of purchase and booking routes, we reduce friction losses, increase conversion and enable a sustainable increase in efficiency through AI-supported automation.

8 pixelart Digital-Travel Takeaways

The focus is on portals for entire regions with premium standards - ideally as an all-in-one touchpoint with e-commerce/booking options, personalization, maximum performance and AI intelligence. A current example: the new platform for the entire Ötztal, including soelden.com (continue to the case). Eurofun, a Europe-wide active holiday provider, also relies on us to make leisure activities and accommodation bookable (continue to the case). Our case for Feratel, the Personal Interests Assistant (PIA), is also an exciting project.

 

We are premium and our platforms are stable, secure and designed to last for many years. With our own digital travel unit and a long-term focus on the travel, ski and tourism industry, we offer individual, strategic and operational solutions from a single source - with a fixed, scalable customer team that reliably supports development and continuous further development.

 

Our references range from leading ski destinations to sports retailers, ski and bike rental platforms and active tour operators. Together with Feratel, we developed the TOSC5 integration - the standard tool in the tourism segment. We know what works in the industry and implement it perfectly digitally.

 

We have been successfully integrating versatile technologies and DXP platform architectures for over 20 years - always individually tailored to our customers' requirements. Our broad partner landscape enables strategic integrations with leading providers such as Feratel, Axess and Skidata. This results in high-performance, scalable and future-proof digital solutions that combine innovation and best practices.

 

For us, Green & Sustainable Performance in the digital travel environment means using digital technologies and data-driven solutions in a targeted manner to promote sustainability in the travel industry. This involves conserving resources, reducing CO₂ emissions and optimizing processes to enable ecologically and economically sustainable travel experiences. For example, we (can) use AI to help optimize the flow of guests and traffic when arriving or picking up the reservation - we also prioritize environmentally friendly options when booking travel. We promote access to sustainable travel solutions such as skis or bikes when traveling.

 

We develop tailored customer experience concepts based on data insights. Our claim: High design expertise and digital branding that strengthens your brand.

 

On request, we can take over the entire operational management as well as monitoring and hosting - reliably and efficiently. Infrastructure & cloud operations, security & performance audits, 24/7 monitoring and extended service levels are all part of our operations. We are happy to be your partner for AWS, Google and Azure in the matching area of cloud native development.

 

Thanks to the close integration with other pixelart units such as Performance Marketing, Digital Branding or Content Creation, we offer a holistic digital ecosystem - from a single source and perfectly coordinated.

 

Thomas Peintner

Thomas Peintner, Partner / Team Leader

Jonas Keck

Jonas Keck, Digital Strategist
[Translate to English:] Laptop in black/white

More Insights about Digital Travel

Want to find out more about our digital travel services? Discover our digital travel section here. Want to view selected references directly? Click here for our digital travel references.