Overview

Winning with Brand & Content: Digital-First, done right.

Overview
Winning with Brand & Content: Digital-First, done right.

Your brand – evolved or reimagined. Today, digital is more than a stage – it’s the launchpad for successful brands. Together, we turn identity into measurable impact: clear in strategy, strong in content, and built for digital.

 

First things first

Digital-first branding isn’t a trend – it’s the smarter approach. Digital environments bring more complexity: animation, user experience, scalability. Starting with a digital foundation makes it easier to define analogue applications later – not the other way around.

Modular logos, dynamic design elements, and motion formats that adapt effortlessly to every channel ensure a consistent brand presence with strong, lasting impact.

 

From Brand to Content

Content is the key to meaningful experiences

In addition to consistent digital branding, high-quality content is crucial for visibility and relevance in the crowded online market. From images to moving images, from animation to interaction, everything that captivates, involves and reaches people emotionally counts when it comes to content.

  • [Translate to English:]

    Relevant content is actively expected

    73% of consumers state that they only interact with a brand if the content is relevant to them. Successful content marketing therefore starts with a real understanding of target groups and their information needs.

  • [Translate to English:]

    67% agree: Content builds brands

    Two out of three users say great content improves how they see a brand. What’s needed isn’t more of the same – but clarity, substance, and a tone of voice that fits.

  • [Translate to English:]

    Stronger messaging. Stronger results.

    Content that connects emotionally and delivers real value drives up to 2x higher conversion rates than generic content. If you inspire, you convert – on every digital platform.

Forbes Article (Open in a new window)

Case Study

pixelart for 2W GmbH Munich:
Brand relaunch, content, and website – seamlessly integrated.

Brand, design, and content were strategically aligned from the very beginning. The jointly developed brand vision flowed seamlessly into design, messaging, and technology – resulting in a consistent, end-to-end brand evolution.

 

Project Scope
  • Brand strategy
  • Brand design relaunch
  • Photo & video shoot
  • Claim & copywriting
  • Website design & realisation
Technologies
  • CMS Pimcore
  • Hubspot
  • Figma
  • Rive
  • Matomo

Brand clarity that leads

2W hasn’t reinvented itself – it has rediscovered its essence.

At the core lies a brand foundation that provides clarity and direction – internally and externally. Purpose, vision, mission, and values were refined from what was already there. The new claim, "Engineering Intelligent Experiences." captures the brand’s mindset and ambition in a single, powerful line.

Positioning & brand architecture
Purpose, vision & value development
Claim development & narrative
Brand guidelines for internal & external
Systematic brand activation

Design built to scale

Brand design that adapts – to context, channels, and growth

A company that doesn’t believe in one-size-fits-all solutions needs a design system that’s modular, flexible, and crystal clear. 2W’s new visual identity delivers just that: confident without being loud, versatile yet structured – and always true to the brand’s character.

Modular design system 
Custom font
UI/UX & Rive icon system
Presentation templates
Generative Visuals Toolbox

Real content, real impact

What makes 2W unique can’t be staged – but it can be seen

For the website relaunch, we created emotional, authentic content that brings the brand’s character to life. The spotlight is on real people. Photography, video, and copy avoid fleeting trends – instead, they focus on clarity, honesty, and human connection.

Content concept & storyline
Photo shoot with character
Video production for website & brand
Copywriting & narrative
Digital asset pool

Bringing this integrated approach to life with 2W was a true highlight. From the first idea to the final details, we saw just how powerfully brand, design, and content can come together as one. The result is a digital identity that not only looks great – it delivers from day one.

David Roth
Lead Brand & Content Strategist

Your Brand, Seamlessly Digital

When you align brand and content strategically from the beginning, you’re not only found – you’re valued. By people who stay, return, and share the experience with others.

 

 

Brand- & Content Services

From evolution to revolution – one partner for your brand journey.

Our brand & content services unite strategy, design, content, and technology to create a consistent digital identity. With clear processes, streamlined collaboration, and one dedicated partner – no agency hopping required.

  • [Translate to English:]

    Brand Analysis

    We uncover what's holding your brand back – in identity, positioning, or perception. Clear insights that turn complexity into confident decision-making.

  • [Translate to English:]

    Brand Foundation

    In close collaboration with your team, we shape the core of your brand – purpose, vision, mission, and values. Clear, strategic, and grounded in substance – not jargon.

  • [Translate to English:]

    Visual Identity Design

    A cohesive system of logo, color, type, and imagery – designed for digital, built for clarity. Brand guidelines ensure consistency and usability across teams and touchpoints.

  • Content & Sitemap Audit

    What’s missing, what’s working – and where’s the untapped potential? Our audit brings structure to your ideas, sharpens the user journey, and places content where it matters most – all based on a strategically refined sitemap.

  • Photo & Video Shoots

    One day, one crew, powerful visuals. We capture what truly defines the brand – people, spaces, and meaningful details. No big setup, just a sharp eye for what matters. The result: authentic content that feels approachable and builds trust.

  • Brand Story & Copywriting

    Good copy doesn’t just communicate – it delivers the right message with the right tone, at the right time. Whether for SEO, web, or campaigns: we write to make your brand feel real, relevant, and impactful.

So what?

Ready for What’s Next?

Our Brand & Content Audit helps you evaluate where your brand stands – and reveals the digital opportunities ahead.

Benjamin Zehrfeldt

Benjamin Zehrfeldt, Creative Lead
Contact via e-mail
Connect on LinkedIn

David Roth

[Translate to English:]
David Roth, Lead Brand & Content Strategist
Contact via e-mail
Connect on LinkedIn

Smart Answers, Real Impact

Because real stories don’t need a big setup. A small, agile crew creates a sense of closeness, ease, and trust – the foundation for credible content. With less staging, there’s more room for spontaneous moments and genuine interaction. The result is visual content that resonates emotionally and brings the brand to life in a real and relatable way.

 

Yes – especially when digital relevance is key. Digital agencies approach branding through the lens of channels, technology, and touchpoints from the outset. They combine strategic depth with executional know-how, bridging the gap between brand concept and brand experience. Plus, they offer integrated services – from strategy and design to content production.

 

Because brands no longer operate in static environments. In social media, on websites, and in apps, they communicate through animation, microinteractions, and moving images. Motion guidelines help systematize this movement and ensure consistency – so every scroll, swipe, and transition aligns with the brand.

 

As often as needed – and as regularly as possible. In fast-moving markets, outdated content can harm visibility and credibility. A good rule of thumb: reassess your content at every strategic or editorial milestone, and at least quarterly. Whether for campaigns, SEO, or fresh visuals – timely updates help keep your brand relevant.

 

Because brand identity is built on trust – and trust thrives on continuity. Evolution allows you to refine and adapt what already exists without sacrificing recognition or loyalty. It’s more strategic, more sustainable, and usually more resource-efficient than starting from scratch.

 

Because brand and content are two sides of the same coin. A brand without content can’t make an impact – and content without a strong brand foundation lacks direction. When strategy, design, and content are developed together, you get a cohesive brand presence with real resonance. It also saves time, reduces complexity, and creates value faster.

 

Compact Brand & Content Audit – clarity for your digital journey.

Contact us