Smart product presentation meets technical data management
Storytelling meets data management! That was the challenge for Wiesner-Hager's new digital touchpoint. The corporate website has space for every product and its details. A versatile PIM system works in the background to provide the space to present single products and combi systems.
Product visualisation
The new design system provides plenty of space for showcasing the products and Wiesner-Hager's sophisticated imagery. Modern scroll effects further enhance the presentation of each product. Conversions are the key consideration, and the option is always clearly visible in the user's field of view.
Project pages
One highlight of product presentation is the project area. By cross-linking, users can switch quickly between the two areas to see the products in action. The projects provide inspiration and use emotional imagery to harmonise products and room systems. They present visions that can be transformed into reality with Wiesner-Hager.
Pim data system
The PIM system takes on the basic tasks, so the editor can concentrate on showcasing and storytelling aspects. This way, product data is managed in a structured form and enhanced with more information for frontend presentation. Smart data management gives creative editors time for the essentials.
Interaction
Detailed technical data and information are made available at a click – in the overlay in order not to overload the inspiring imagery.
Experience
A well-balanced and homogenous range of images, informative texts and intuitive interaction guarantees clarity for an inspiring and practical digital experience.
Flexibility
The PIM system enables individual product data sets to be linked up to form a series, or a complete office solution. The same functionality allows everything from a single product to a fully-configured office solution to be shown in the product area. The editor has the freedom to manage and showcase a constantly growing product portfolio.
Product update
The editor can also administer the updating process for product data. An upload module enables product data to be overwritten, and new products to be added. The major benefit is that editors receive an automated summary of the corrections and improvements required by e-mail. So large numbers of products can be updated and processed efficiently, all at once.
The interplay of modern web design and Pimcore's PIM functionality has immensely improved the service quality of our new website and the presentation of the products. It has eased the burden of growing demands of customers for information, and been reflected in a significant increase in inquiries.
