Sölden, Ötztal and Gurgl - three strong brands, one digital experience and booking platform.
Breathtaking landscapes, first-class ski resorts and top destinations such as Sölden and Gurgl make the Ötztal a hotspot for outdoor adventures and wellbeing.
- Designsystem & UX Concept
- Technical implementation & consolidation
- Performance strategy & user testing
- CMS Pimcore
- Storybook
- Figma & Rive
Three Brands, One Platform
Web relaunch for a seamless travel experience
The comprehensive website relaunch unites the Ötztal, Gurgl and Sölden brands in a digital realignment that respects their individual identities.
The strengths of each brand are emphasized on a user-friendly platform, while design and functionality offer a consistent booking experience.
DESIGN FLEXIBILITY
A Design system that combines
diversity and strengthens visibility
Through a flexible design system, we were able to strengthen the individuality of the brands while reducing the technical complexity to one system.
Based on a customized Pimcore solution in combination with Storybook, we enabled the support of multiple brands with specific themes and sub-themes for landing pages.
Ötztal region
“The sporty outdoor and adventure center for alpinism, the spirit of discovery and adventure in the entire Ötztal.”
Sölden region
Pure enjoyment of life for guests and locals with an all-encompassing sporty lifestyle in alpine nature.
Gurgl region
The most comfortable home base for the relaxed experience and enjoyment of high alpine nature on a premium pleasure vacation.
ENHANCED booking experience
Conversion optimization and real usability
through integrated booking solution.
A central aim of the relaunch was to make the booking platform more visible and user-friendly. The native integration of the feratel Deskline booking solution enabled smooth adaptation to the different corporate designs of Ötztal, Gurgl and Sölden.
Thanks to real-time availability, up-to-date prices and a variety of payment methods, the booking process is made as easy as possible for users.
![[Translate to English:] Darstellung der Online-Buchung über feratel Deskline](https://img.pixelart.at/w_1000,q_80,f_inside,cx_46,cy_0,cw_1803,ch_1920,v_04d14cec30/fileadmin/cases/oetztal/booking-soelden-1.jpg "[Translate to English:] Buchung über feratel Deskline")
Engage, Explore, Book
Experience the atmosphere, increase direct bookings
To emphasize the uniqueness of the three destinations, visually immersive experiences were created. High-quality images, dynamic videos and emotional storytelling convey the diversity of the region.
