Travel passion meets active vacation – international multi-brand platform for travel
The Eurofun Group, with more than 10 companies, is a leading travel provider and offers a wide range of active trips in various European countries. The attractive presentation of the diverse offering and the easy path from finding your dream trip to booking are the focus of the new platform.
Starting point: Rebranding for more digital flexibility
This project also marked the visual evolution of the brand. In close collaboration with the client, the brand essence was strengthened and successfully transferred to the corporate and web design. The result is a new visual identity that is equipped for all digital requirements and authentically reflects both the tradition and innovation of the brand.
The Eurofun Group's new platform not only makes it much easier to maintain and service the system, but also offers users various functions that contribute to an improved information hierarchy and a positive user experience.
Simple and target-oriented search
For users with a clear travel destination, the advanced tour search offers the quickest route to their dream trip. Numerous filters allow precise customization of the results. All relevant information and travel options are available on the tour details page, and the booking form is always just a click away.
Content inspiration for more travel joy
For travel enthusiasts who want to be inspired and do not yet have a specific trip in mind, the extensive content pages offer the perfect starting point. The focus here is on linking content with suitable trips. Narrowing down and selecting a suitable trip is effortless thanks to the wealth of destination pages and the clear tour map.
Thanks to the combination of agile project management, efficient communication and aligned goals, the relaunch was a real success. We are proud of the result and look forward to continuously developing the project and driving it forward together.
A vivid Design System
The new design system is of central importance as it is the key to a consistent visual experience and excellent usability.
A carefully crafted color scheme, consistent typography hierarchies and fully responsive design resulted in a versatile and vibrant user interface design that stays true to the brand's DNA.
A powerful, technical foundation that fully meets the requirements of the multi-client environment.
Technological backbone for full performance
The development of the travel platform places high demands on the scalability and flexibility of the technologies used. The management of several hundred thousand digital assets, tour data, prices and ratings is based on highly scalable cloud services and Magnolia DX.
Various AWS services serve as a technical backbone that guarantees smooth and efficient data processing and availability. This technological basis enables us to offer a powerful and future-proof platform that can adapt flexibly to the dynamic requirements of the travel market.
With pixelart, we have taken the next step for our international active travel platform: a completely new Magnolia and server setup, a crisp concept and fresh designs. This makes it even easier to find and book our active tours. The pixelart team was efficient, flexible and uncomplicated in their communication and overall project implementation.
The Eurofun Group's digital journey continues
The shared multi-client setup results in numerous synergy effects, including comprehensive content sharing between several subsidiaries. Thanks to a detailed rights and role system, it is possible to segment the content in a targeted manner and use it on different pages. At the same time, the scalability of the solution opens up a wide range of opportunities for the future and additional growth through further sub-brands or subsidiaries.